The Wow Factor

The great thing about being interested in new developments in technology is to experience the “wow factor” as we glimpse into the way things will look in the future.

I came across this video as a link from a friend on Facebook and was immediately impressed by it.

If you get the chance then I suggest that you show this to your students and see their reaction. The words “cool” and “amazing” may well come in your direction.

This is the world that they are increasingly living and experiencing. Think about this when you present them with worksheets that lie on their desk and ask them only questions and give them rote exercises. Think that they are experiencing music and movement in 3D games and are increasingly aware of what is possible in terms of interactivity and dynamic information.

The “wow factor” does not need music and flashing lights but needs to have something that makes you react, that makes you want to emulate it, find out how it was done, that leads your mind to start working overtime and releases the creativity that is within all of  us. It is the things we remember as we look back on our childhood… like the first time that I walked into the main hall at the Natural History Museum in London and saw the sheer size of the Blue Whale.

The result of something that moves us is almost always the same… we are excited and we want to talk to others afterwards about what we experienced. Very often, we  burst into spontaneous applause, as did the fortunate people in that street in Amsterdam on that evening when they experienced the 3D Mapping. I just wish I had been there!


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