Driven to distraction

I think that this is the first time that I have put an ad into my blog. The reason for this though is because I found myself moved and thoughtful about this advertisement.

It features Vic Gundotra, a senior executive and software developer at Google. It is shot in the style of a documentary and shows how he was driving to work earlier this year (2011) and was momentarily distracted by the beauty of the environment that he was driving in. There was a problem ahead and the road was blocked, cars had come to a standstill.

In the moment that Vic had been distracted he had not noticed the problems ahead and would probably have hit into the rear of the car immediately in front of him had his Mercedes safety system not come into play and automatically stopped his car.

When reflecting on the possibility of what may have happened Vic is seen at home with his children and states that he works hard at his job but, like the rest of us, he is concerned about his family and that he works to live.

It made me think about the role that technology can play to better our lives. I wrote in a much earlier post about the way that the iPad has been used to help people who have immense difficulties with communication. But technology is not just aiding those people who have special needs. It is now coming into every aspect of our life.

It may be considered a problem by many but it seems to me that Vic touched upon something very significant in the video. Without that technology he may have died, his family would have lost a very key part of their lives and he may have caused injury or death to someone else. A lot of the most recent technological developments are not shouted from the rooftops but they have real impact on our lives and very often in a positive way that we may never really know the implications of unless we have time to examine the situation as Vic does in the advertisement.

I will finish by saying that,as an advertisement, it is brilliantly filmed, atmospheric, emotional in an understated way and has a powerful impact without having to have over the top selling. It is an example for many in the advertising industry.

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